Grupo Consultoría

Day

217

May 15, 2017

Grupo Consultoría

Transformamos los ecosistemas laborales

Grupo Consultoría

Need

To interpret a business and
give it meaning from its essence

A./ We develop an identity manual that serves as a fundamental basis for the graphic execution of various communication pieces. Visual clarity and a well-defined identity, along with a deep understanding of the target audience, allow us to effectively support the needs of the marketing department.

Logbook

Manifesto

Designs facilitation processes that enable the comprehensive intervention of organizations, humanizing work systems through the convergence of the subjective dimension (the human being), the objective dimension (organizational practices and knowledge), culture (values and ways of coexistence), and the collective, in the construction of higher purposes.

Composition

A balance between
lifestyle and work

  • Business

    50%

  • Design

    50%

Colors

A very
corporate style

  • Primary

    Aa

    Hexadecimal

    #3ba5a2

  • Secondary

    Aa

    Hexadecimal

    #5b738c

Results

Media coherence and
initiative toward digital experience

  • Brand workshop
  • Identity manual
  • Brand redesign
  • Definition of brand attributes
  • Definition of media ecosystem
  • Advertising management

Fun facts

Everyday
details

Pieces

Physical and digital

Methodology

By commercial demand

Average meetings

4 / month

Duration

6 months

Year

2017 – 2018