226
May 24, 2017
Instituto de Management Humano
Otra mirada de la gestión
Need
To interpret a business and
give it meaning from its essence
A./ Develop a sister brand of Grupo Consultoría, based on the need to attract a new target audience and project an identity with international reach. Create a visual identity with a clear and coherent language that facilitates the execution of communication pieces aligned with its strategic objectives.
Logbook
Manifesto
Organization dedicated to business consulting and training, with over 20 years of experience in management and processes of transformation and change. They contribute to the humanization of organizations by creating experiences that foster both individual and collective transformation.
Composition
A balance between
lifestyle and work
Business
50%
Design
50%
Colors
A very
corporate style
Primary
AaHexadecimal
#00707e
Secondary
AaHexadecimal
#59595c
Complementary
AaHexadecimal
#5e728c
Results
Media coherence and
initiative toward digital experience
- Brand workshop
- Identity manual
- Brand redesign
- Definition of brand attributes
- Definition of media ecosystem
- Advertising management