La Central Buenos Aires

Day

252

June 19, 2017

La Central Buenos Aires

Es para todos

La Central Buenos Aires

Need

Project dissemination, local impact
management, and community relations.

A./ We carried out a comprehensive site study with the aim of thoroughly understanding its context and development potential. We conducted a detailed analysis of the target market for the product or service categories offered, evaluating their viability and projection. This analysis included key sociodemographic variables such as age, socioeconomic level, population density, and residential dynamic.

In addition, we examined the area’s accessibility, considering its road connectivity, the availability of public and private transportation systems, and travel times from different parts of the city. We also studied the local population’s consumption habits, identifying behavioral patterns that influence purchasing decisions. Finally, we included a review of ongoing or planned urban mobility projects in order to anticipate changes in the sector’s dynamics and leverage future opportunities.

 

Logbook

Manifesto

New and fresh vibes, better spaces. Everything you need wrapped in a gift box with friendly and approachable architecture. La Central is a magical box full of gifts, of better moments to shop and enjoy with pleasure and plenty of style.

Composition

How to approach
this great project

  • Business

    70%

  • Diffusion

    30%

Colors

A rainbow
indoors

  • Primary

    Aa

    Hexadecimal

    #a3ca41

  • Secondary

    Aa

    Hexadecimal

    #f019a2

  • Complementary

    Aa

    Hexadecimal

    #46b1ed

  • Complementary

    Aa

    Hexadecimal

    #42b5b5

  • Complementary

    Aa

    Hexadecimal

    #c37f1f

Results

We transform data
into strategic decisions

  • We conduct a site study
  • Validate market potential for the offered categories
  • Study sociodemographic variables
  • Validate accessibility levels
  • Project transportation systems
  • Reports on consumption habits and mobility projects

Fun facts

Discover more details
about this comprehensive study

Impact zone

Buenos Aires (MDE)

Transformation

Data into strategic decisions

Other stakeholders

The local rappers

Duration

12 months

Year

2018

Key points

  • Environment
  • Competitors
  • Area of influence
  • Potential market