645
July 17, 2018
Fundación Puerto de Cartagena
Somos la Fundación Empresarial del Grupo Puerto de Cartagena
Need
Develop its new
communication channel
A./ The Puerto de Cartagena Foundation is committed to transforming the city’s communities through complementary education programs that impact children, youth, and adults. To strengthen this purpose, it is essential to have a website that opens its doors to the world, a digital space that highlights its contribution to the region’s social development, strengthens its communication channels, and amplifies the reach of its initiatives.
Logbook
About
The Puerto de Cartagena Foundation contributes to the social transformation of children, adolescents, and young people in Cartagena by promoting socioemotional skills, access to higher education, employability, entrepreneurship, innovation, and environmental protection. The communities supported by the actions of the Puerto de Cartagena Foundation have achieved significant improvements in their quality of life and strengthened their capacity for self-management. Furthermore, through lessons learned and identified best practices, the Foundation also impacts other public and private organizations in the region.
Composition
Software design
and development
Design
35%
Engineering
65%
Colors
A corporate
three-color palette
Primary
AaHexadecimal
#008838
Secondary
AaHexadecimal
#258ab5
Complementary
AaHexadecimal
#959595
Results
A channel that optimizes
visibility and processes
- Definition of digital language
- Target audience direction
- Website development
- Custom design
- Media and data centralization
- Digital infrastructure control
- Data and analytics centralization