648
July 20, 2018
Euro Supermercado
Ahorro efectivo
Need
Brand projection
and growth
A./ Our intervention prioritizes creating and strengthening strategies that boost the brand while supporting its communication to solidly project its presence in the market. We are an active part of Euro’s change and evolution, accompanying it through the process of recognizing the importance of conveying its brand values across every advertising medium, with visual impact, coherence, and the quality that defines its products.
Logbook
Manifesto
We are proudly from Antioquia, and we identify ourselves as a brand of Antioquian origin, built upon the values and attributes of a driven and visionary people. We are experts at bringing the best of our land to homes everywhere, and that is why we want all our customers to feel proud of our heritage and let joy flourish in every family.
Composition
A fully dedicated team
Business
25%
Content
25%
Engineering
25%
Design
25%
Colors
A brand with many
traditions
Primary
AaHexadecimal
#383e95
Secondary
AaHexadecimal
#ffe722
Complementary
AaHexadecimal
#ffffff
Results
A brand consistent
across all its media
- Definition of brand attributes
- Target audience direction
- Reputation control
- Media centralization
- Art and tone direction
- Marketing direction