725
October 5, 2018
Grupo Puerto de Cartagena
La principal plataforma logística del Caribe
Need
Marketing and digital management
A./ We support the communication and journalism processes of the Puerto de Cartagena Group across its digital media, ensuring clear, timely messages aligned with its institutional identity. The dynamic and high demand for information make it essential to have control dashboards and precise organization of activities, allowing effective reputation management and keeping content consistently up to date.
Logbook
Company
The Puerto de Cartagena Group is the leading logistics platform in the Caribbean. Thanks to its strategic location and the high efficiency of its maritime terminals, it has become a key connection hub for cargo transshipment both regionally and globally. It currently connects with 840 ports in 150 countries around the world and serves 25 shipping lines. Likewise, it is Colombia’s main export port, through it, the country handles more than 60 percent of its bilateral trade with the United States.
Composition
Precise activities
Design
20%
Content
50%
Engineering
30%
Colors
A corporate
brand
Primary
AaHexadecimal
#003f75
Secondary
AaHexadecimal
#0072b5
Complementary
AaHexadecimal
#fbe62c
Complementary
AaHexadecimal
#ffffff
Results
High availability and
coordination
- Definition of digital language
- Definition of tone and visual guide
- Target audience direction
- Social media management
- Reputation control
- Media centralization
- Data and analytics centralization
- Creation of control dashboards