Morada

Day

616

June 18, 2018

Todo lo que hará de tu futuro hogar el mejor sector para vivir

Need

Create and conceptualize

Under the descriptor ‘Everything that will make their future home the best place to live’, provide users with a wide range of housing options, objectively and in real time communicating the changes and events taking place in the real estate projects, their access routes, and the nearby points of interest.

Logbook

Manifesto

An experience that will allow you to get to know your future surroundings in depth: shops, supermarkets, ATMs, churches, pharmacies, fast-food places, restaurants, hospitals, transportation routes, and more.

Composition

When everything aligns,
the movement flows

Business
25%
Content
25%
Engineering
25%
Design
25%

Colors

Creative
literalism

Primary
Aa
Hexadecimal
#572d74

Secondary
Aa
Hexadecimal
#e8dae0

Complementary
Aa
Hexadecimal
#b7d785

Complementary
Aa
Hexadecimal
#ffffff

Results

Strategy, design
and technology

Benchmark
Naming
Attributes
Logo
Typography
Color
Photography
Physical identity
Digital application
Brand manual
Digital setup
Target audience
Information architecture
Custom website
Third-Party integrations
Digital infrastructure
Management and optimization
Digital ecosystem
Media centralization
Data and analytics
Sales strategy
Advertising management
Audiovisual coverage

Fun facts

A logistical and
technological challenge

Use

App

Challenge

Sustainability

Competition

Traditional media

Media

Illustration

From paper, the digital is born

Year

2018 – 2020

Tools and technology

Swif
Kotlin
Java
AWS
Cloudflare