Susy’s Cookies

Day

752

November 1, 2018

Susy’s Cookies

Hecho con amor, pensado para disfrutar

Susy’s Cookies

Need

Entering the
Colombian market

A./ We set out to revitalize the brand: to give it a fresh, coherent, and approachable image, and to support its communication at every touchpoint. The challenge was clear: to be recognized by a consumer who, in Colombia, did not yet perceive the brand as their own.

Logbook

Manifesto

We believe in the power of simplicity: a freshly baked cookie, a brownie that melts in your mouth, a moment shared without hurry. In every recipe, we put what truly matters: honest ingredients, hands that knead with care, and the desire to sweeten life without artifices.
Our products are made to remind you that real flavor lives in the small moments, laughing with friends, a calm afternoon, or that craving that brightens your day. Because it’s not just about eating something sweet, but enjoying what makes you feel good.

Composition

Every recipe
needs balance

  • Business

    50%

  • Design

    50%

Colors

Colors as if
freshly baked

  • Primary

    Aa

    Hexadecimal

    #d21c2a

  • Secondary

    Aa

    Hexadecimal

    #efe9ce

  • Complementary

    Aa

    Hexadecimal

    #763c2c

Results

Strategy, design
and technology

  • Benchmark
  • Attributes
  • Logo refresh
  • Typography
  • Color
  • Photography
  • Physical identity
  • Digital application
  • Brand manual
  • Advertising management

Fun facts

From Venezuela to
Colombia

Origin

  • Venezuelan

Identity

It is the name of its founder

Franchises

20

Media

Duration

24 months

Year

2018 – 2020