782
December 1, 2018
Malai Swimwear 1.0
#TheHappyBikini
Need
Digital transformation
and automation
A./ We redesigned their shopping experience with a comprehensive approach: automating processes, connecting systems, and simplifying management. Because it’s not just about offering a better user experience, but also about boosting business efficiency from within.
Logbook
Manifesto
Passionate, modern women who not only want to stay at the forefront, but also seek products that are meaningful and responsible. Women who like to remember who made their garments, women who feel energy and are sensitive to their surroundings. A woman who loves to keep her best moments, like “beach vacations”, close to her heart. Malai exists for a woman who wants a high-end product that makes her feel happy.
Composition
The ever-changing sea,
the flowing waves
Business
25%
Design
25%
Engineering
50%
Colors
The sway of the sea and
the serenity of the wind
Primary
AaHexadecimal
#727272
Secondary
AaHexadecimal
#ddbcbc
Complementary
AaHexadecimal
#dbdbdb
Results
We built a solid and coherent
digital ecosystem
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics