Greenfield 1.0

Day

848

February 5, 2019

Greenfield 1.0

Conectamos la arquitectura, la vida y los elementos de la naturaleza

Greenfield 1.0

Need

First steps
in marketing

A./ Together with Alejo, we designed his first digital presence, a platform created to showcase his work, strengthen his professional image, and open new opportunities for growth.

Logbook

Manifesto

We believe nature is a realm full of elements that inspire us. Plants teach us, soothe us; we are the ones who whisper to them. We connect with nature from our most emotional side. Nature is wise, abundant, kind. We believe it is essential for life, that it complements architecture, understands it, and elevates it. We are those who believe that architecture and landscape are the best of friends.

Composition

Plants teach us
and soothe us

  • Engineering

    50%

  • Design

    50%

Colors

Where everything flows,
the green remains

  • Primary

    Aa

    Hexadecimal

    #0b4733

  • Secondary

    Aa

    Hexadecimal

    #ffffff

Results

We built a solid and coherent
digital ecosystem

  • Digital setup
  • Brand attributes
  • Target audience
  • Information architecture
  • Digital language
  • Custom graphic design
  • Website development
  • Third-party integrations
  • Digital infrastructure
  • Management and optimization
  • Digital ecosystem
  • Media centralization
  • Data and analytics

Fun facts

It all began
with a barter

Barter

  • Brutal landscaping

Challenges

Working without professional photographs

Trust

Creative freedom

Version

1.0

Year

2019

Tools and technology

  • WordPress
  • PHP
  • JS
  • CSS3
  • HTML5
  • AWS
  • Cloudflare