1445
September 24, 2020
Chile Store
No creemos en los estereotipos
Need
Digital transformation
and automation
A./ We designed their shopping experience with a comprehensive approach: automate processes, connect systems, and simplify management. Because it’s not just about offering a better user experience, but also about boosting business efficiency from within.
Logbook
Manifesto
We believe in makeup as a form of expression,
not to hide, but to reveal who you are.
Every face tells a different story,
every gaze, every shade, every stroke… is a declaration of identity.
We don’t follow rules, we reinvent them.
We don’t seek perfection, we celebrate the real.
Our colors are made for all skin tones,
without distinctions, without labels, without limits.
Because beauty has no mold,
it has infinite ways to shine.
We create conscious makeup, free of judgment,
made to accompany you, not define you.
You are art, you are strength, you are light.
And we are here to remind you
that the best look is being yourself.
Composition
We don’t follow rules,
we reinvent them
Business
20%
Content
20%
Engineering
30%
Design
30%
Colors
Our colors are made
for all skin tones
Primary
AaHexadecimal
#b23023
Secondary
AaHexadecimal
#5f170f
Complementary
AaHexadecimal
#9d2821
Complementary
AaHexadecimal
#bdb9b9
Results
We built a solid and coherent
digital ecosystem
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics
Fun facts
The ideal vs.
the resources
Use
Ecommerce
Products
A multi-brand store
Challenge
The arrival of COVID
Media
Founder
Passionate about makeup
Year
2020
Tools and technology
- WordPress
- PHP
- JS
- CSS3
- HTML5
- AWS
- Cloudflare
