Day
1464
October 13, 2020
Construredes
Buena energía
Need
New identity
A./ We renewed their identity to give it a stronger, more professional voice, a brand that clearly conveys the essence and character of its category.
Logbook
Manifesto
We are determined, supportive, and enjoy working with optimistic people. We transform every day, love starting the day with vigor, and staying active. We believe that energy brings security, confidence, and life. We are fully convinced that good energy is the greatest stimulus for generating progress.
Composition
A transformation process
to express itself
Business
50%
Design
50%
Colors
Energy that
transforms into color
Primary
AaHexadecimal
#403a78
Secondary
AaHexadecimal
#ffffff
Complementary
AaHexadecimal
#303030
Results
From concept to
visual expression
- Benchmark
- Naming
- Attributes
- Logo
- Typography
- Color
- Photography
- Physical identity
- Digital application
- Manual