1467
October 16, 2020
Paume
Natural Skincare
Need
Sales and
positioning
A./ We implemented a media centralization strategy aimed at bringing order and efficiency to brand management. Our support included the development of digital solutions and the definition of strategic tactics to boost its online sales channel.
Logbook
Manifesto
We believe in skin that feels alive.
In the softness that comes from nature,
in care that doesn’t disguise, but reveals.
Every woman is unique,
every story, every tone, every texture… one of a kind.
And all deserve to feel good in their own skin.
That’s why we create chemical-free exfoliants,
made with ingredients gifted by the earth,
and with the respect your body deserves.
We don’t believe in stereotypes,
we believe in the power of the real.
In what blooms without filters,
in what shines without comparisons.
Our promise is simple:
to care for you with purity, celebrate you with love, and honor you unconditionally.
Because every skin tells a story.
Because you are nature, and nature is in you.
Composition
We believe in
the power of the real
Business
50%
Engineering
50%
Colors
Almost like biting
into a sweet pineapple
Primary
AaHexadecimal
#8a7472
Secondary
AaHexadecimal
#f6ede3
Complementary
AaHexadecimal
#afd7c7
Results
Strategy, design,
and technology
- Attributes
- Digital setup
- Target audience
- Information architecture
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics