Línea Estética

Day

1769

August 14, 2021

Línea Estética

Somos tu Market de Bienestar

Línea Estética

Need

Digital transformation
and automation

A./ Create their shopping experience with a comprehensive approach: automate processes, connect systems, and simplify management. Because it’s not just about offering a better user experience, but also about driving business efficiency from within.

Logbook

Company

We are a company with a strong track record and experience in caring for well-being. Since 2016, we have had physical stores in Colombia’s main cities, where you can experience what it means to care for your well-being. In addition, we have a robust logistics structure to deliver your product in the best possible conditions.

Composition

A transition toward a
consolidated and sustainable ecosystem

  • Business

    20%

  • Design

    20%

  • Engineering

    60%

Colors

A palette inherited
from an untouchable legacy

  • Primary

    Aa

    Hexadecimal

    #42275c

  • Secondary

    Aa

    Hexadecimal

    #3e2b5b

  • Complementary

    Aa

    Hexadecimal

    #ffffff

Results

Strategy, design,
and technology

  • Digital setup
  • Brand attributes
  • Target audience
  • Information architecture
  • Digital language
  • Custom graphic design
  • Website development
  • Third-party integrations
  • Digital infrastructure
  • Management and optimization
  • Digital ecosystem
  • Media centralization
  • Data and analytics

Fun facts

The ideal vs.
the resources

Use

Ecommerce

Data source

We built their ERP

Infrastructure

High demand

Big data

Data-driven strategic decisions

Year

2021

Tools and technology

  • Magento
  • PHP
  • JS
  • CSS3
  • HTML5
  • AWS
  • Cloudflare