3152
May 28, 2025
CNI Ingenieros
Consultores en Ingeniería Estructural
Need
Updated approach,
redefined identity
A./ We refreshed the web experience and updated the brand with a fresher approach. Additionally, we implemented automations that optimize internal management. Our purpose goes beyond aesthetics: we aim to strengthen the business operation from the ground up.
Logbook
Manifesto
We are a structural design workshop, open to exploring all possibilities to find efficient, creative, and safe solutions around which the other components of the project can be integrated. We are passionate about our work and continuously engage in research and ongoing learning to become a benchmark in the field of structural consulting.
Composition
A website as an excuse to reinvent
the brand’s visual expression
Business
20%
Content
20%
Engineering
30%
Design
30%
Colors
The color range was transformed, shifting from a masculine expression
to a feminine and luminous one
Primary
AaHexadecimal
#ff1a51
Secondary
AaHexadecimal
#11131a
Complementary
AaHexadecimal
#65656b
Complementary
AaHexadecimal
#c9cbcf
Results
Strategy, design,
and technology
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics