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February 20, 2017
Rodadero Films
Cine Rental & Film Crew
Need
A brand that creates
empathy with the user
A./ We interpret its visual language to build a solid image, bringing to life key corporate identity pieces in its initial stage of positioning. We capture the essence of a brand that finds its voice in a traveling spirit, capable of transforming unique settings into memorable stories, giving its own name authentic meaning.
Logbook
Manifesto
Interdisciplinary human team in charge of creativity and production at Rodadero Films, led by four department heads who adapt to the needs of each project to enhance the piece and meet the client’s needs.
Composition
A balance between
lifestyle and creativity
Business
50%
Design
50%
Colors
A colorful landscape
Primary
AaHexadecimal
#1a2c38
Secondary
AaHexadecimal
#456271
Complementary
AaHexadecimal
#94a89c
Complementary
AaHexadecimal
#d2dbbc
Results
A behind-the-scenes enjoyment
- Brand workshop
- Logo design
- Definition of brand attributes
- Identity manual
Fun facts
Discover more details
about this branding
Partners
- Some very creative crazy ones
Inspiration
It’s always about keeping the cameras rolling
Proposals
The logo went through 4 versions
Media
Duration
45 days
Year
2017