66
December 15, 2016
Viviendas y Proyectos
Bien hechos
Need
Advertising of the brand and creating
strategies for its real estate offerings
A./ We develop communication pieces adapted to various media such as magazines, real estate fairs, billboards, television, and radio. Thanks to a deep understanding of the sector and its target audience, we clearly define the strategic focus of each project, thus strengthening commercial processes and market positioning..
Logbook
Company
Dedicated to the management, promotion, sale, and administration of leases for real estate and commercial projects. Founded in 1986, it was nominated by the International Real Estate Federation – FIABCI – for the Real Estate Excellence Award in 1997. It was also nominated with the Plaza Campestre project and won in 2008 in the Commercial category with San Fernando Plaza and in the National Residential category with Laureles Campestre. That same year, it received the Gold Award from the International Council of Shopping Centers in the Design and Development category for the Centro Comercial Los Molinos.
Composition
Sales and positioning
strategies
Business
40%
Content
30%
Design
30%
Colors
A conservative and
traditional style
Primary
AaHexadecimal
#22414e
Secondary
AaHexadecimal
#848c92
Complementary
AaHexadecimal
#ffffff
Results
Consistent projects
across all their media
- Project conceptualization
- Sales and positioning strategies
- Media advertising management
- Content creation
- Design of materials