317
August 23, 2017
Anú Jewelry
La partícula de Dios
Need
Conceptualization and
media exposure
A./ The proposal seeks to link exceptional jewelry design with people’s deep desire to connect with the energetic and symbolic benefits of metals, crystals, and gemstones. More than an accessory, each piece becomes an object of well-being: a jewel imbued with spirituality, designed to accompany modern life with exclusivity and meaning.
These are pieces that evoke emotions, elevate self-image, and reflect the essence of the wearer. Each jewel is an authentic expression, crafted from high-quality materials and produced under rigorous artisanal standards, where tradition and contemporary design meet to create true personal talismans.
Logbook
Inspiration
In the invisible fabric of the universe, where silence is older than time and darkness envelops everything, there is a spark that changes it all: the Higgs boson. They call it the God particle, not because it explains God, but because it explains why everything exists. Before it, particles were like shadowy forms without substance: energy without matter. But when they interacted with the Higgs field, they gained mass, identity, presence. As if the universe, in a cosmic whisper, had said to them: “Now you exist. Now you are something.”
Composition
Balance and
digital experience
Business
30%
Engineering
30%
Design
40%
Colors
A synergy
of 2 colors
Primary
AaHexadecimal
#a367a5
Secondary
AaHexadecimal
#ffe4b5
Results
An environment full of art
- Brand workshop
- Definition of brand attributes
- Logo creation
- Definition of digital ecosystem
- Ecommerce design
Fun facts
Details behind
the result
Photography
The jewelry is delicate and intricate
Beliefs
Every connection has value
Risks
Entrepreneurship is for the brave
Media
Duration
18 months
Year
2017 – 2018
Tools and technology
- Woocommerce
- PHP
- AWS
- Cloudflare