273
July 10, 2017
Ciclo Performance
Prepárate para luchar
Need
Conceptualize its image across
all communication channels
A./ Understanding the essence that drives the brand is the starting point for creating authentic connections with the audience, generating meaningful experiences through both digital and in-person interactions. From concept to design, the challenge lies in claiming a relevant territory within an expanding category, positioning the brand with a clear, differentiating, and emotionally connected proposition for its audiences.
Logbook
Roots
Personalized training for road cycling. On June 1, 2016, they opened their doors, basing their strategy on the methodology used by Chris Carmichael, professional cyclist and coach of Lance Armstrong. Later, with the help of professionals, they designed new plans and focused on power-based training.
Composition
A business
that was a pioneer
Business
30%
Content
30%
Engineering
20%
Design
20%
Colors
A bold and
striking range
Primary
AaHexadecimal
#221e20
Secondary
AaHexadecimal
#e12c3b
Complementary
AaHexadecimal
#b43237
Complementary
AaHexadecimal
#6c6c70
Complementary
AaHexadecimal
#ffffff
Results
A dream team
- Branding design
- Definition of brand attributes
- Social media management
- Website creation
- Development of sales strategies
- Advertising management
- Design of physical elements
- Audiovisual coverage
- Digital infrastructure management
- Data and analytics centralization
Fun facts
More details
behind the scenes
Community
An amazing environment
Trophies
The preparation yielded results
Customization
Small facilities but with a warm welcome
Media
Duration
16 months
Year
2017 – 2018
Coverage
- Professional photography
- Video production
- On-site monitoring