461
January 14, 2018
Candelaria
Viste con intención
Need
Focus and
brand projection
A./ Propel Candelaria toward its consolidation as a fashion brand with its own style, providing it with a unique and consistent identity across all its communication. The goal is to project a visual and verbal language with a cutting-edge, authentic, and clearly distinctive touch.
This process also seeks to accompany the discovery of its true essence and transcendence as a brand, reflecting in each of its strategies the feminine attributes, sensitivity, and inner beauty that inspire it and create an emotional connection with its audience.
Logbook
Manifesto
It is a place that dresses a woman from head to toe. You wear beautiful shoes and become aware that the world can be at your feet with just a smile; you put on a skirt or pants and understand that your beauty is more than appearance; you choose a blouse and your heart realizes that love is the greatest reason to live; you add a handbag and gather experiences and wisdom for that journey called life; you adorn your body with bracelets and earrings and realize that life is full of details.
Composition
The transcendence as a brand
Business
70%
Design
30%
Colors
Identity manual
Primary
AaHexadecimal
#222021
Secondary
AaHexadecimal
#b49a7c
Complementary
AaHexadecimal
#c7b39c
Results
All feminine attributes
- Brand workshop
- Definition of digital language
- Definition of brand attributes
- Conceptual refresh
- Target audience direction