DARP

Day

452

January 5, 2018

DARP

De arquitectura y paisaje

DARP

Need

A minimalist
digital product

A./ Design and develop a website that amplifies, through digital communication, the strategic vision of the business. A space that not only showcases its projects but also the interpretations it makes of each context, reflecting its unique approach and ability to read the existing in light of its ideal. The site should convey a distinct, clear, and sober language that preserves the brand’s identity and enables precise expression of the dialogues between the present and the transformative proposal embodied in each project.

Logbook

Company

Architecture studio based in Medellín, dedicated to consulting projects in studies and design, focused on the fields of architecture and landscape, which we understand as integrated and complementary disciplines.

Composition

Software design
and development

  • Design

    35%

  • Engineering

    65%

Colors

A relationship between
harmony and tranquility

  • Primary

    Aa

    Hexadecimal

    #63756e

  • Secondary

    Aa

    Hexadecimal

    #999175

  • Complementary

    Aa

    Hexadecimal

    #d2cfcc

  • Complementary

    Aa

    Hexadecimal

    #788692

Results

A new digital
experience

  • Custom graphic design
  • Software development
  • Tone unification
  • Image colorization
  • Definition of digital language
  • Data and analytics centralization
  • International focus

Fun facts

Facing the challenges
of architects

Harmony

It’s challenging to unify the language

Quality

Very large files for the web

Rotation

Easy to manage and update

Duration

3 months

Year

2017

Tools and technology

  • WordPress
  • PHP
  • MySQL
  • AWS
  • Cloudflare