Dra Skin

Day

2242

November 30, 2022

Dra Skin

Derma Institute

Need

Being a reference for change
in the category

A./ In an environment where everyone says the same thing, we commit to a tool that speaks differently, with a design that expresses the vision, rigor, and coherence that define the Brand.

Logbook

Manifesto

We believe in the moving power of caring hands, in education, in consistency, in the importance of caring for the exterior to strengthen what’s within, in finding the essence of self-care, in breaking the barriers of beauty. We are not about complexes or stereotypes, and we believe there is no more beautiful skin than skin that is cared for with the future in mind.

Composition

Science and
innovation

  • Business

    20%

  • Design

    20%

  • Engineering

    60%

Colors

Essential contrast

  • Primary

    Aa

    Hexadecimal

    #000000

  • Secondary

    Aa

    Hexadecimal

    #ffffff

  • Complementary

    Aa

    Hexadecimal

    #d6bba0

Results

We create a robust and seamless
digital ecosystem

  • Digital setup
  • Brand attributes
  • Target audience
  • Information architecture
  • Digital language
  • Custom graphic design
  • Website development
  • Third-party integrations
  • Digital infrastructure
  • Management and optimization
  • Digital ecosystem
  • Media centralization
  • Data and analytics

Fun facts

What happens behind
the scenes

Use

Transactional

Category

Skin Care

Average visits

+10K / month

Duration

2022 – 2025

Infrastructure

High demand

Tools and technology

  • React
  • PHP
  • JS
  • CSS3
  • HTML5
  • AWS
  • Cloudflare