2835
July 15, 2024
El Cedro Rojo
Home of Exceptional Wood
Need
Comprehensive
brand management
A./ We merge with the business, creating a team that integrates strategy with operations and the physical with the digital, present at every stage of the journey to market.
Logbook
Company
Over 50 years, El Cedro Rojo has become a leading company in the luxury wood market and continues to be the ultimate reference in Colombia. Despite its success and strong market position, the company brings its humanity into every effort it makes and remains committed to providing close, personalized service to each of its clients and brand friends. El Cedro Rojo, home of exceptional wood.
Composition
A management approach that combines
breadth and challenge
Business
25%
Content
25%
Engineering
25%
Design
25%
Colors
Colors that achieve the perfection
of contemporary design
Primary
AaHexadecimal
#1a1a1a
Secondary
AaHexadecimal
#86754d
Complementary
AaHexadecimal
#cacaca
Complementary
AaHexadecimal
#000000
Results
Strategy, design,
and technology
- Benchmark
- Naming
- Attributes
- Logo
- Typography
- Color
- Photography
- Physical identity
- Digital application
- Manual
- Digital setup
- Target audience
- Information architecture
- Custom website
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics
- Social media
- Sales strategy
- Advertising management
- Audiovisual coverage