1927
January 19, 2022
Greenfield 2.0
Conectamos la arquitectura, la vida y los elementos de la naturaleza
Need
Be a reference for
change in the category
A./ In an environment where everyone says the same thing, we opted for a tool that speaks differently, with a design that expresses the vision, rigor, and coherence that define the brand.
Logbook
Manifesto
We believe that nature is a kingdom full of elements that inspire us. Plants teach us and soothe us; we are the ones who speak to them softly. We connect with nature from our most emotional side. Nature is wise, abundant, and kind. We believe it is essential for life, complements architecture, understands it, and elevates it. We are the ones who believe that architecture and landscape are best friends.
Composition
Plants teach us
and soothe us
Business
20%
Content
20%
Engineering
30%
Design
30%
Colors
Green as the guiding thread
in every element
Primary
AaHexadecimal
#0b4733
Secondary
AaHexadecimal
#fcfbf5
Complementary
AaHexadecimal
#0a0000
Results
Strategy, design,
and technology
- Attributes
- Photography
- Physical identity
- Digital application
- Digital setup
- Target audience
- Information architecture
- Custom website
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics
- Social media
- Sales strategy
- Advertising management
- Audiovisual coverage