1509
November 27, 2020
Grupo Terrarea
Arquitectura de lugar
Need
Marketing and Reputation
A./ Within a highly competitive category, the challenge was to design a unique tool capable of representing the brand’s vision and conveying the consistency of its communication across all channels.
Logbook
Manifesto
We are inspired by cities, travel slowly, and fully experience each place. We are respectful and environmentally conscious, believe in neighborhood life, walk and ride bicycles, and are good neighbors. We enjoy good food, are genuine, timeless, and anti-fashion, appreciating the simple things in life. We believe architecture is both a passion and a way of living.
Composition
Born from the earth,
guided by purpose
Business
20%
Design
30%
Engineering
50%
Colors
A range that connects
the sky and the earth
Primary
AaHexadecimal
#332a22
Secondary
AaHexadecimal
#d5e1eb
Complementary
AaHexadecimal
#ffffff
Results
Strategy, design,
and technology
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics
- Social media
- Sales strategy
- Advertising management
- Audiovisual coverage
Fun facts
More details
about this website
Tools and technology
- WordPress
- PHP
- JS
- CSS3
- HTML5
- AWS
- Cloudflare