2486
August 1, 2023
Terrabrick
Somos los artesanos del barro
Need
New perspective,
optimized identity
A./ We refreshed the brand and gave the website a renewed look. With a holistic approach, we automated key processes to streamline management. Because improving aesthetics and usability matters, but optimizing business efficiency is essential.
Logbook
Company
Committed to delivering effective solutions for construction. Our products are made from the highest-quality fired clay, supported by standardized processes and appropriate technology that preserve the environment, while promoting well-being and quality of life for our employees and the community.
Composition
The category will never be
the same again
Business
30%
Design
30%
Engineering
40%
Colors
Fire is a
wild dancer
Primary
AaHexadecimal
#ff4d4d
Secondary
AaHexadecimal
#eae1d3
Complementary
AaHexadecimal
#fffaf1
Results
Strategy, design,
and technology
- Benchmark
- Naming
- Attributes
- Logo
- Typography
- Color
- Photography
- Physical identity
- Digital application
- Manual
- Digital setup
- Target audience
- Information architecture
- Custom website
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics