3479
April 20, 2026
The Brown
Autograph Collection Hotels
Need
A new vision that
strengthens identity
A./ We redesigned the digital experience and refreshed the brand identity through a holistic approach. We optimized and automated key processes to streamline operations, because it’s not just about achieving better aesthetics or smoother navigation, but about driving business efficiency from within.
Logbook
Place to reconnect
The Brown is a contemporary interpretation of the way we inhabit a place. Nature and design come together with intention in every detail, shaping a serene experience deeply connected to its surroundings. A place to reconnect and experience the landscape at its most essential rhythm.
Composition
A new canvas to
reimagine visual identity
Business
20%
Engineering
30%
Design
50%
Colors
Character
and environment
Primary
AaHexadecimal
#8a8070
Secondary
AaHexadecimal
#f4f3e8
Complementary
AaHexadecimal
#ffffff
Results
Strategy, design,
and technology
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics