540
April 3, 2018
Beep In
Crecer con estilo es más divertido
Need
Projecting history
A./ Interpreting the language of a brand with 15 years of market presence means understanding its essence, evolution, and relationship with its audiences. From this understanding, the aim is to develop a solid and consistent image that allows it to communicate effectively across various media, both traditional and digital. The objective is to project a visual identity that respects its history while also adapting to new formats and the demands of today’s environment, strengthening its presence and connection with audiences.
Logbook
Manifesto
We are characterized by an explosion of colors, shapes, and designs that joyfully accompany every moment in the lives of little ones. We create pieces designed for every occasion: hoods that complement a pretty dress or leggings, sandals perfect for the beach and sunny days, and boots ideal for protecting them on cold or rainy days. Each design is full of style, fun, and functionality, created so that children can live their childhood with comfort and plenty of color.
Composition
A comprehensive team
Business
25%
Content
25%
Engineering
25%
Design
25%
Colors
We must capture
attention
Primary
AaHexadecimal
#93d500
Secondary
AaHexadecimal
#008aab
Complementary
AaHexadecimal
#ffffff
Results
An evolution and relationship
with its audiences
- Brand workshop
- Definition of digital language
- Definition of brand attributes
- Conceptual refresh
- Target audience direction
- Website development
- Social media management
- Product and model photography
- Digital infrastructure control
- Data and analytics centralization
Fun facts
A manufacturing unit
that never stops
Partners
A pair of incredible women
Quality
Functionality, aesthetics, and satisfaction
Ages
From 0 to 8 years old
Media
Duration
2 years
Year
2018 – 2020