538
April 1, 2018
Places Mall
¿Qué quieres hoy?
Need
Digital and traditional
marketing
A./ Design and develop communication strategies that create real value for each of their projects, especially in key areas such as profitability and sustainability. The goal is to build coherent, relevant, and strategic messages that strengthen their positioning, boost their impact, and connect with audiences interested in responsible and forward-looking businesses.
Logbook
History
On October 28, 2016, the first mall was inaugurated in Montería, marking a milestone in the commercial development of the intermediate city with the greatest projection in Colombia. This strategic step responded to the sustained growth of the region and the potential for urban and economic expansion that characterizes Montería. Driven by this success, new projects will soon begin in key cities such as Barranquilla, Rionegro, Medellín, and Bogotá, thus consolidating a vision of national development that connects innovation, growth, and quality of life.
Composition
An entire dedicated team
Business
25%
Content
25%
Engineering
25%
Design
25%
Colors
A very active and
vibrant range
Primary
AaHexadecimal
#df002f
Secondary
AaHexadecimal
#ffaf00
Complementary
AaHexadecimal
#80298f
Complementary
AaHexadecimal
#2faade
Complementary
AaHexadecimal
#d3550a
Results
A brand consistent
across all its channels
- Definition of digital ecosystem
- Definition of brand attributes
- Target audience direction
- Reputation management
- Media centralization
- Data and analytics centralization
- Communication across all channels
- Art direction and tone
- Website design
- Social media management
Fun facts
The challenges behind
the scenes
Brilliance
Gustavo, manager and visionary
Ideas
Each meeting was a delight
Team
301 + Sr. Wheel + Baena
Media
Duration
12 meses
Year
2017 – 2018