CNV Construcciones

Day

537

March 31, 2018

CNV Construcciones

Espacios que transforman a las personas

CNV Construcciones

Need

Digital and traditional
marketing

A./ Design and develop communication strategies that generate real value for each of their projects, especially in key areas such as profitability and sustainability. The goal is to craft coherent, relevant, and strategic messages that strengthen their positioning, boost their impact, and connect with audiences interested in responsible and forward-thinking businesses.

Logbook

Company

At CNV, they take ownership of the spaces they create and, to achieve this, they implement a monitoring methodology that complies with established standards and service agreements, ensuring alternative construction methods that guarantee reliability.

Composition

A whole dedicated team

  • Business

    25%

  • Content

    25%

  • Engineering

    25%

  • Design

    25%

Colors

Tones that play
very well together

  • Primary

    Aa

    Hexadecimal

    #df002f

  • Secondary

    Aa

    Hexadecimal

    #ffffff

  • Complementary

    Aa

    Hexadecimal

    #666666

Results

A brand consistent
across all its channels

  • Definition of digital ecosystem
  • Definition of brand attributes
  • Target audience direction
  • Reputation management
  • Media centralization
  • Data and analytics centralization
  • Communication across all channels
  • Art direction and tone
  • Website design
  • Social media management

Fun facts

The challenges behind
the scenes

Brilliance

Gustavo, manager and visionary

Ideas

Each meeting was a delight

Team

301 + Sr. Wheel + Baena

Duration

12 months

Year

2017 – 2018