Innobilia

Day

538

April 1, 2018

Innobilia

Proyectos de vida

Innobilia

Need

Digital and traditional
marketing

A./ Design and develop communication strategies that generate real value for each of their projects, especially in key areas such as profitability and sustainability. The goal is to build coherent, relevant, and strategic messages that strengthen their positioning, boost their impact, and connect with audiences interested in responsible and forward-looking businesses.

Logbook

Manifesto

We create concepts and develop residential real estate products that aim to positively transform the lives of those who inhabit them. From the first contact with the project to the daily experience of living in it, every detail is designed to generate well-being, connection, and a sense of belonging. Our developments promote a practical and dynamic lifestyle, adapted to current needs, and are located in strategic places that value time, comfort, and quality of life.

Composition

An entire dedicated team

  • Business

    25%

  • Content

    25%

  • Engineering

    25%

  • Design

    25%

Colors

CNV tones

  • Primary

    Aa

    Hexadecimal

    #df002f

  • Secondary

    Aa

    Hexadecimal

    #ffffff

  • Complementary

    Aa

    Hexadecimal

    #666666

Results

A brand consistent
across all its channels

  • Definition of digital ecosystem
  • Definition of brand attributes
  • Target audience direction
  • Reputation management
  • Media centralization
  • Data and analytics centralization
  • Communication across all channels
  • Art direction and tone
  • Website design
  • Social media management

Fun facts

The challenges behind
the scenes

Brilliance

Gustavo, manager and visionary

Ideas

Each meeting was a delight

Team

301 + Sr. Wheel + Baena

Duration

12 months

Year

2017 – 2018