448
January 1, 2018
Fabrez Group
Medio ambiente
Need
Fostering a new
collective awareness
A./ Driving a cultural shift in the way waste is collected means transforming habits, attitudes, and perceptions around waste management. It is about fostering a new collective awareness that promotes sustainable and responsible practices, aligned with environmental care, from source separation to final disposal.
Logbook
Company
Expert manufacturers in the development of environmental systems and products, we are fully committed to the world of urban waste collection, sustainable agriculture, and the circular economy. To achieve this, we have facilities dedicated to the design, manufacturing, installation, and assembly of equipment and systems, along with advanced technology and a highly qualified team of engineers to provide solutions for complex industrial projects.
Composition
The educational strategy
Research
50%
Design
25%
Communication
25%
Colors
For media
dissemination
Primary
AaHexadecimal
#346f5b
Secondary
AaHexadecimal
#f4f5c3
Complementary
AaHexadecimal
#87b59f
Complementary
AaHexadecimal
#1c3e4d
Results
How to minimize apathy
- Brand workshop
- Definition of communication language
- Definition of brand attributes
- Target audience direction
- Creation of advertising campaign
- Media creation and strategy
- Art direction
- Data gathering