2559
October 13, 2023
El Juez
Ídolos de nadie, culpables de todo
Need
A new identity
is born
A./ Bringing an entrepreneur’s ideas to life is an exquisite challenge, a space of constant learning where you come to understand how businesses think and uncover great opportunities to propose something new, without placing limits on creativity.
Logbook
Manifesto
It’s very hard to find someone who can resist it. Giving in to the aroma rising from the grill is to deepen one’s intolerance toward vegetarians and the entire anti-meat family.
Its charms cut across every social layer imaginable, the kind a most rigorous sociologist could attempt to define. Hearing the prick of the fork as it tests the sausage’s doneness on the grill can be likened (at least for some, especially the premature ones) to an explosive release: the juices it releases and their hiss as they fall onto the embers delight the ears and fuel the anxious craving to bring those fifteen centimeters of sausage to the mouth.
Watching, smelling, and listening to a chorizo on the grill is a pleasurable experience no one should miss in this lifetime. And, of course, the next step is to savor it with the sense of taste at its peak. The first bite of the “chori”, the moment it enters the mouth and touches the palate, justifies being alive for another day. All of these sensations multiply when life kisses you on the lips with its “choripan” mouth.
That kiss on the mouth can turn into eternal love.
Composition
From idea
to the table
Business
50%
Design
50%
Colors
A chromatic experience
that also speaks to the palate
Primary
AaHexadecimal
#141414
Secondary
AaHexadecimal
#e5ca02
Complementary
AaHexadecimal
#c02a18
Complementary
AaHexadecimal
#a36222
Results
From thought
to image
- Benchmark
- Naming
- Attributes
- Logo
- Typography
- Color
- Photography
- Physical identity
- Digital application
- Manual
Fun facts
Enjoying
the creative challenge
Origin
The Choripan
Intention
To be the kings of the court
Inspiration
Referees, idols of no one
Category
Food and leisure
Use
Physical and digital touchpoint
Year
2023