3259
September 12, 2025
La Arboleda
Vida local y tradiciones
Need
A new identity
emerges
A./ Bringing RIVA’s ideas to life is an exercise that challenges and nurtures: it allows for learning, understanding the business, and creating without boundaries.
Logbook
Manifesto
Here, we don’t just raise walls; we plant roots. Every lot and apartment is an invitation to live slowly, rediscover what’s close, and honor what is ours. We want every family to find in La Arboleda a fertile space to grow and share. We believe in the power of nature breaking through, in traditions passed around the table, and in the voice of a community that grows together like a forest.
La Arboleda is local life: the aroma of coffee, artisan hands, trails that invite you to lose yourself, and find yourself.
La Arboleda is tradition: memories that bloom in the present to sow the future.
Composition
A new space
to grow and share
Business
50%
Design
50%
Colors
Warmth inspired by
the families of the forests
Primary
AaHexadecimal
#f46c4d
Secondary
AaHexadecimal
#e4ddcb
Complementary
AaHexadecimal
#4a3b30
Results
From thought
to image
- Benchmark
- Naming
- Attributes
- Logo
- Typography
- Color
- Photography
- Physical identity
- Digital application
- Manual
Fun facts
Enjoying the magic
of the creative challenge
Category
Housing
Inspiration
Life will soon flourish
Intention
A new neighborhood
Challenge
Naming
Location
El Carmen de Viboral / Ant.
Year
2025