903
April 1, 2019
Lucky Pet Food
Premium pet food
Need
Premium brand
and sales
A./ Boost the brand with a launch campaign and an intelligent digital ecosystem designed to enhance its visibility, optimize sales, and turn data into real actions.
Logbook
Purpose
It is a high-premium food with everything pets need for comprehensive development. The brand is part of the SOLLA S.A. organization, which since 1948 has been producing balanced animal feed, becoming one of the leading Colombian companies in the sector thanks to the quality of its products and services.
Composition
A silent dialogue
between species
Business
20%
Content
20%
Engineering
30%
Design
30%
Colors
Sophisticated tones for
stylish pets
Primary
AaHexadecimal
#000000
Secondary
AaHexadecimal
#ffffff
Complementary
AaHexadecimal
#9d212a
Complementary
AaHexadecimal
#b09265
Results
Strategy, design,
and technology
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics
- Social media
- Sales strategy
- Advertising management
- Audiovisual coverage