1016
July 23, 2019
Wake Living
Somos una república independiente
Need
Positioning
and sales
A./ WAKE was born as a brand that represents an independent republic: a space with its own identity, designed for those seeking more than just a place to live. It responds to the needs of people from around the world who arrive in Medellín and require an innovative living and business model, one that the city has yet to offer. Located in Medellín’s new downtown, WAKE is projected to become a benchmark of modernity, community, and lifestyle.
Logbook
We rise
Every day we go out to discover the world. It doesn’t matter if we’re millennials, centennials, Generation X or Y, we are all one. Freedom is our anthem. We admire those who stand for their ideals. We are a cause, an authentic way of doing things.
Composition
Graphic communication
and software development
Business
25%
Content
25%
Engineering
25%
Design
25%
Colors
Luxury identity
Primary
AaHexadecimal
#b3995d
Secondary
AaHexadecimal
#4d4f53
Results
Strategy, design,
and technology
- Digital setup
- Brand attributes
- Target audience
- Information architecture
- Digital language
- Custom graphic design
- Website development
- Third-party integrations
- Digital infrastructure
- Management and optimization
- Digital ecosystem
- Media centralization
- Data and analytics
- Social media
- Sales strategy
- Advertising management
- Audiovisual coverage